Product DescriptionThe Alterna CAVIAR Anti-Aging Replenishing Moisture Shampoo is formulated with pure caviar extract-rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D-to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk and an Age Control Complex help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage. The lipid-rich formula helps to replenish every strand, sealing in moisture for hair that looks and feels healthier. Formulated WITHOUT Parabens, Sulfates, Phthalates. Inspired by the Science of Skincare for Hair, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical,and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair\'s lipid layer to its optimal state-the key to healthier, younger-looking hair. Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color. Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use: 100% of women saw a notable improvements in shine, texture, softness, and manageability.Brand StoryTransformation After Just One Use. Since 1997, Alterna has pioneered Alterna-tive Luxury Haircare. A Trailblazer in Luxury Haircare and Styling, we have always been about Purity and Innovation inspired by Skincare Science.